It All Started With a Dog Who Hated the Toothbrush

SmilePaws was born out of a common frustration shared by countless dog owners — including us.

Our own dog, Max, would run away the second he saw a toothbrush. No matter how hard we tried, brushing his teeth felt like a battle. And yet, every vet visit reminded us how important daily dental care was. We knew there had to be a better way.

We Partnered With Experts to Create a Real Solution

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From One Dog to Thousands Across Europe

What started as a personal solution quickly grew into something bigger.

Today, over 200,000 pet parents trust SmilePaws to protect their dog’s teeth, breath, and gums — without the fights, the stress, or the expensive cleanings.

Because we believe that taking care of your dog’s health should be simple, natural, and part of the love you give them every day.